Chile stands out for its accessible tourism
Chilean companies won the 2022 Most Tourist Value contest for contributing to tourism from accessibility
With an interesting innovation, the final of Sernatur's Most Tourist Value contest took place this afternoon, with an elevator pitch competition that rewarded three companies that are developing their businesses with a strong focus on accessible tourism.
An elevator pitch is a brief and persuasive presentation about a project or business —in this case, a tourism product—, which aims to convince the audience. In this way, the ten finalists of this year's contest presented one by one online, who were evaluated by a jury of authorities and tourism experts.
The result? Three regional initiatives were the winners for contributing to tourism from accessibility: Marcela Cortés, tour guide from the Atacama Region, and the companies Alfa Aldea from the Coquimbo Region and Surnómade from the Aysén Region.
The selected companies will receive an audiovisual marketing kit, with professional videos and photographs, which will help them promote their businesses, an award that will be delivered at a ceremony to be held on Friday, December 2 at the Casa del Turismo, the building shared by Sernatur and the Undersecretary of Tourism.
These are the winning products of the Most Tourist Value 2022
The More Tourist Value contest is a Sernatur initiative that, since 2015, distinguishes innovative tourism products, designed according to the trends of new consumers and that provide a tourism experience that provides more value to the tourism market.
This year, the focus was on accessible tourism, for which companies distinguished themselves by providing a range of products, services and tourism environments designed universally.
One of the winners was Marcela Cortés from the Atacama Region for her product 'Inclusive Heritage City Tour', a circuit for blind people who can live this experience through other senses.
Another of the winners was the Alfa Aldea Astronomical Center, which conducts talks and inclusive astronomical experiences in the Coquimbo Region. In addition, they use equipment such as a radio telescope that captures electromagnetic waves from space and transforms them into sound.
And the third winner was Surnómade from the Aysén Region. This company makes visits to the Capillas de Mármol Sanctuary through circuits that combine inclusive trekking and sailing with a boat that has gradually been adapted to accessibility and a unicycle trekking chair adapted to the reality of Patagonia.