The travel trends for 2023 were presented

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The travel trends for 2023 were presented
Source: ICT
November 18, 2022

Tailor-made trips are a thing of the past. Instead, the trends point to the next year being defined by what is “out of the ordinary”


For the first time, the Expedia Group brands in Mexico - Expedia, Hotels.com and Vrbo - present a comprehensive perspective of travel trends for 2023. After analyzing the search data and demand of the travel industry and after surveying to thousands of people in 17 countries, the main trends show that, in 2023, trips that suit all tastes are a thing of the past. Instead, the trends point to the coming year being defined by what is “out of the ordinary”.

“When we look at data from Expedia, Hotels.com and Vrbo together, we can get a detailed picture of what travel will be like in 2023,” said Jon Gieselman, Expedia's president of brands. “We see an increase in travel to cultural capitals, an interest in the new wave of wellness retreats and a boom in demand for outdoor destinations - beyond beaches and mountains - this is not a new normal, rather Travelers are expanding their horizons towards unexpected trends in what we now call the 'non-normal'.

Unexpected travel trends in 2023

InspiraTV (“set-jetters”)

Booking a trip after watching the fashion series will become an important trend in 2023. According to the survey carried out by the Expedia brand, it is confirmed that 47% of Mexican travelers are mainly inspired by streaming movies and series. Furthermore, this trend has reached the same level as recommendations from friends and family when it comes to deciding where to travel.

· Even 87% of Mexican travelers considered visiting a destination after seeing it in a series or movie on a streaming platform, and 61% of these adventurers have already booked their trip.

· The cosmopolitan city of Paris is the most interesting destination for Mexicans, thanks to the inspiration of the series about the life of a young woman who works in the fashion industry. Other destinations that have aroused the attention of Mexicans are Italy, Hawaii, Los Angeles and Japan with different cities.

Cultural capitals

After two years of visiting national parks and nature reserves, the cities are making a comeback. According to Expedia Traveler Demand, most of the destinations experiencing the most notable increases are cities rich in culture, where arts and cultural events are returning to their full splendor. In 2023, world travelers can discover the Fringe Festival in Edinburgh, plan a trip to WorldPride in Sydney or see the cherry blossoms in Tokyo. The cultural capitals await us this 2023.[1]

1. Edinburgh, Scotland

2. Lisbon, Portugal

3. Tokyo, Japan

4. Dublin, Ireland

5. New York, United States

6. Sydney, Australia

7. Dubai, United Arab Emirates

8. Montreal, Canada

9. Munich, Germany

10. Bangkok, Thailand

Three Star Superstars

Travelers are looking for smarter ways to travel the world without sacrificing comfort or style. In Mexico, 23% of travelers admit to paying more attention than ever to value for money. This can be seen in data from Hotels.com, which shows that interest in hotels three stars or less increased by more than 20% globally.[2] 

Mexican travelers plan to stay in one- to three-star hotels in 2023, and more than half (51%) of them plan to book a vacation with added benefits, such as free breakfast or luxury toiletries. Showing a change in the post-pandemic mentality and a spontaneity approach to people, a third of the Mexicans surveyed admit that they would rather take more trips on their wish list in three-star properties than spend on a luxury getaway. Having fewer stars does not mean sacrificing quality, many properties like Una Vida in Tulum or Mama Shelter in Paris offer excellent service, elegant interiors and a unique atmosphere.

The new wave of wellness

It's time to embrace the present with the new wave of wellness. More than 80% of Mexican travelers say they are more open than ever to the idea of ​​wellness vacations, but traditional retreats are no longer as exciting as they once were and adventurers are looking for more exciting alternatives for 2023. Millennials are the main drivers of this trend, since 82% of Mexicans between the ages of 25 and 34 are looking for innovative options to enjoy their wellness getaways. The travelers surveyed chose Mexico as the top destination to explore new wellness offerings, followed by the United States and Spain.

The less conventional activities are the most sought after. The more peculiar the activity, the better, activities such as silvotherapy (forest bathing), fruit picking and body therapies that include cryotherapy. To capture a market that has awakened their senses, hotels like the Loire Valley Lodge in France and Whitepod in Switzerland are innovating and offering advanced rejuvenation programs and hands-on activities that encourage travelers to connect with nature up close and personal. .

Most anticipated hotel openings in the world

 New hotels are opening all over the world, responding to the changing needs of travelers. These properties are much more than just places to sleep: they offer top-notch resort dining, co-working spaces, and beautiful interiors. From an art-filled social hub in London to limitless luxury in Rome. According to Hotels.com, the most impressive hotels to look out for next year are_ 

La Palma in Capri, Italy

100 Princes Street in Edinburgh, United Kingdom

Ikos Odisia in Corfu, Greece 

Celestial Kefalonia Suites in Kefalonia, Greece

1 Hanalei Bay Hotel in Princeville, Kauai

· Four Seasons Resort Tamarindo in Puerto Vallarta, Mexico

Alila Kothaifaru Maldives in the Maldives, Indian Ocean

· Six Senses in Rome, Italy

· Atlantis The Royal in Dubai, United Arab Emirates

art'otel London Battersea Power Station in London, United Kingdom

kitchen accessories

Kitchens have become more popular than ever as people seek the flexibility to eat when it suits them in their private getaway. Cooking at home can be profitable, and almost half of the Mexicans surveyed (42%) choose to do so to reduce costs during their vacations. When Vrbo vacation rentals include this amenity inside, guests' top three favorite additions are: an outdoor kitchen - including a grill and BBQ area -, pizza oven and air fryer.

People who want to stay in private vacation homes -- the only accommodation available through Vrbo -- care more about the needs of the group they're traveling with than the property's location. In fact, more than half (68%) of Mexicans prefer to book a unique vacation home to be with their companions in a little-known destination, rather than a less interesting and equipped property in a more popular area.

Rest houses in the countryside

Rustic getaways are on the rise, as more and more travelers seek to stay in private vacation homes with spacious spaces and spectacular views. In this category, country vacation homes allow vacationers to be in direct contact with nature.

Demand for Vrbo homes in country destinations increased 20% as Mexican travelers try to be one with nature[3], making the most of outdoor destinations with stays in: log cabins, campfires and panoramic views of dream.

Inspired by country and ranch life, travelers are booking converted barns and farmhouses in the countryside of Italy, Spain, France and the UK. Ranches in the United States and farms in the Australian outback are also popular options.

Discovering hidden treasures

People also set out to explore modest places and experience new environments. The main hidden gems of Mexico have something in common: beautiful lakes, dream beaches, impressive sunrises and sunsets, where travelers can take a break from their daily routines.

Demand for Vrbo vacation rentals in each of these offbeat destinations has increased 30% or more since September 2021:[4]

1. Chapala, Jalisco

2. Huatulco, Oaxaca

3. Mulege, Baja California Sur

4. Zihuatanejo, Guerrero

5. Banderas Bay, Nayarit

6. Mahahual, Quintana Roo

7. Progress, Yucatan

8. Puerto Penasco, Sonora

9. Loreto, Baja California Sur

10. Rosarito, Baja California Norte

Traveling in 2023 will consist of saying "no" to the normal, breaking the routine and seeking experiences without compromises. Travelers will no longer adapt to the next new normal, but rather create their own status quo, whether it be flying to unique events or group celebrations at a vacation home. 

An optimistic sector that advances

For the first time, the 2023 travel trends are published alongside opinions from industry professionals, from airlines to hotels to vacation rental hosts and more. In a report tailored for travel partners, Expedia Group reveals the ways the pandemic has changed travel forever. The research shows the highest levels of optimism since 2020.

Most professionals expect leisure (71%) and business (70%) travel to return to pre-2020 levels within two years. While travelers looking for a change of scenery kept the industry afloat during the pandemic, all eyes are on the return of business and international travel. In fact, more than half (51%) of the industry say that business is the top priority for their organization in 2023.

Another observation from industry professionals shows that travelers are choosing options in line with their personal values, such as sustainability, inclusion and accessibility. The majority of travel companies (60%) have made changes in the last year to ensure that their services are inclusive and accessible. In fact, sustainability is tied with marketing as the area of ​​greatest investment by 2023, with one in five industry professionals saying they plan to invest in sustainability next year. 

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