Puerto Rico premieres movie ads during Black Panther and Avatar
Discover Puerto Rico enters American movie theaters and premieres ads that will be screened prior to the sequels
With the premiere of the movie Black Panther: Wakanda Forever, Discover Puerto Rico undertook new advertising efforts in US movie theaters where until the end of December commercial advertisements will be projected on the big screen inviting the public to live like a Puerto Rican during the cold months. of winter. Announcements prior to the screening of Black Panther will be active until the 27th of this month.
Later, between December 16 and 31, the ads will serve as a prelude to the movie Avatar: The Way of the Water. The commercials can be seen in movie theaters in the cities of Atlanta, Baltimore, Boston, Chicago, Dallas, Houston, New York, Philadelphia, Austin, Nashville, St. Louis, Detroit, Cleveland, Washington DC, and the metro area. from Minneapolis-St.Paul.
“We are very excited about this initiative because it is the first time we have marketed ourselves in theaters, maximizing our impact with two of the most anticipated feature films of the year. In addition, Black Panther was partially filmed in Puerto Rico, and the images captured on the Island highlight that scenic beauty that only those who visit us and live Puerto Rican style can appreciate,” said Leah Chandler, Chief Marketing Officer of Discover Puerto Rico.
The ads last 30 seconds and, in addition to promoting Puerto Rican culture as an attraction for visitors, they highlight the local warmth at a time when much of the northern hemisphere, including the vast majority of US cities, is beginning to experience low winter temperatures.
The strategy is to reach populations within the developed and emerging markets for tourism to Puerto Rico and complement efforts in paid media through television, streaming services, print media, digital media, and social networks, to reinforce the arrival of visitors in the high season of Puerto Rican tourism.