Is the metaverse vacation virtual madness?

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https://en.travel2latam.com/nota/78102-is-the-metaverse-vacation-virtual-madness
Is the metaverse vacation virtual madness?
Source: Belvera Partners
November 23, 2022

Technology continues to advance and discarding innovations can be a big mistake for the future in such a competitive market


Emilie Dumont, CEO of Digitrips Group - one of whose several B2B travel brands includes France's leading OTA, Misterfly - says:

"To think that the metaverse is not relevant to travel would be like dismissing the Internet for the same reason in 1997. Although it is unlikely to be - at least in our lifetime - an alternative to real travel, since it cannot mimic the experiences of the real world, such as taste and smell, nor, in my opinion, substitute for actual human encounters, there are, however, many applications for their use that could be highly relevant to us.

"Clearly in the inspiration phase of a reservation the metaverse is going to be very influential. But there are many other potential applications, for example airlines are looking at how to give passengers headphones to make their trip more pleasant by looking like they are in a larger space. We are at the beginning of this."

For his part, Alex Barros, Director of Marketing and Innovation at revenue manager Beonprice, adds:

"Whether you're a middleman or a vendor selling on your dot com, the metaverse will quickly become not just another outlet, but an outlet on steroids. It goes far beyond "let me show you some pictures" or "Here's a video" Imagine allowing a potential guest to not only inspect all aspects of a hotel room from all angles, visit the destination that connects them to the hotel and surrounding areas, or view experiences (such as a boat that can be rented and visited virtually), but also try the bed or take a look at the minibar...   

"Customer service could be improved as well along with staff training. Want to see what's on the menu? You literally can, maybe in real time so nothing's sold out by mistake or so you can choose which of the two remaining cuts of meat you prefer. Or maybe you don't know how to work the shower in your room? An augmented reality button will show you how to do it. It also makes "the manager" much more accessible for a chat (virtual) face to face.

"All of this gives sellers the opportunity to cross-sell to customers for a much wider range of ancillary services and even up-sell rooms or rates. It also means you can learn a lot more about the potential customer." , since you can see what you are looking at and inspecting, allowing you to better guess your level of interest transforming the shopping experience into something specific, emotional and authentic.This means that hotels can capture value and even manage revenue from the rooms by attributes, allowing them to adjust prices or bid accordingly in a way that is currently difficult online.

"Immersive technologies will bridge the world of Web2 and Web3, making it possible for hotels to tokenize rooms and experiences, giving hotels the ability to capture revenue exponentially. For example, by creating a metaverse store "They could have luxury boutiques selling their guests high-end products at huge margins. This gives hotels more direct access to the guests' share of the wallet."

Finally, Wolfgang Emperger, Senior Vice President Europe, Africa and UK & Ireland at Shiji Group, a leading provider of technology to the hospitality industry, comments:

"Virtual vacation in the metaverse is a long way off. It's amazing to see that the metaverse everyone is talking about in the media - Decentraland - is not yet a VR version. In fact, it doesn't even have a VR version at all. for mobiles or tablets, but is still desktop only. 

"But nonetheless, there are some very real vacation-related experiences already happening in the metaverse right now. Want to see what a destination is like? There's an app called Wander that lets you, well, wander through Google Maps Street View Not a bad way for someone to experience a destination and with time it could be improved. 

"Meanwhile, some hotels are also entering the metaverse, for example, Riu's flagship hotel in Madrid's Plaza de España can be experienced virtually. Virtual conferences and meetings are also already taking place.

"The potential is huge – imagine checking into your hotel as you arrive on the plane, or talking to the concierge about what you can do at the location once you arrive, and the concierge opens a portal for you to view the product online. person, within the Metaverse".

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