Mexican Health Tourism continues to consolidate
The Secretary of Tourism of the Government of Mexico, Miguel Torruco Marqués, announced that it is one of the segments that is becoming more and more relevant and articulating
As part of the Training and Development Program for Health Tourism Clusters promoted by the Ministry of Tourism (Sectur) in coordination with the Ministry of Economy, representatives of Health Tourism clusters from Mexico attended the 3rd Medical + Health Forum & Expo 2022 , which took place in Tijuana, Baja California, and carried out an inspection visit to learn about the specialized tourism offer of this segment in this city.
Sectur, through the General Directorate of Tourism Product Innovation, in coordination with the Baja California Ministry of Tourism (Secture), organized these activities, in which 25 participants from the Health Tourism clusters of Mexico City participated. , Veracruz, Jalisco, Baja California, Cozumel, Puebla, State of Mexico.
Representatives from Hospitales Joya, David Vequist from the University of the Incarnate Word in San Antonio, Texas, as well as medical facilitators from Tijuana and Rosarito, BC, Mexico and Idaho, United States, also attended.
As part of the activities to strengthen the Health Tourism segment, the participants visited the facilities of the International Institute of Metabolic Medicine (IIMM), which will be the headquarters of the Center for the Future of Surgery (CFS, for its acronym in English). from the University of California at San Diego (UCSD); the only one outside the United States of America, about to be inaugurated.
In addition, they took a guided tour of the SIMNSA Health Care facilities, the first health center in Mexico to offer a health system for North Americans outside the United States and whose hospital is also about to open.
The attendees went to the "Fast Line" medical pass booth at the San Ysidro Port of Entry, a program whose purpose is to facilitate the border crossing for users of medical services and business tourism from the United States, entertaining their visit and promoting the regional economic flow; Well, from January to August 2022, 201,495 medical passes have been granted, with an estimated economic benefit of 80 million pesos.
The program also included the attendance of the delegation as special guests at the inauguration of New City Medical Plaza, which strengthens the offer of Health Tourism for Baja California and in general for Mexico, by having state-of-the-art facilities, certified doctors, hotel and 5-star spa, as well as world-class restaurants, which allow the integration of a highly specialized and internationally competitive tourism product.
This protocol act was attended by Sectur, Eduardo Roldán Acosta, Director General of Tourism Investment, who recognized the great contribution made by the Abadi Group, to place Tijuana as a destination at the forefront of Health Tourism.
He pointed out that this segment contributed, in 2021, an economic benefit of more than 137.5 million dollars, according to data from the National Institute of Statistics, Geography and Informatics (INEGI), and pointed out that, according to Patients Beyond Borders, this segment will return to the levels registered in 2019 prior to the pandemic, from 74 to 92 billion dollars, with a flow of international tourists from 21 to 26 million.
During the 3rd Medical + Health Forum & Expo 2022, attendees attended five conferences aimed at analyzing the role played by each actor in the Health Tourism ecosystem and the importance of its articulation through the figure of the cluster.
Participating in this forum were Ambassador Carlos González Gutiérrez, Consul General of Mexico in San Diego; Eduardo Roldán Acosta, General Director of Tourism Investment at Sectur; and from the government of Baja California, Miguel Aguiñiga Rodríguez, Secretary of Tourism; José Adrián Medina Amarillas, Secretary of Health; and José Saúl de los Santos Gómez, coordinator of Economic Planning of the Ministry of Economy and Innovation.
Also, the group held a meeting with David Vequist from the University of the Incarnate Word in San Antonio, Texas; with the purpose of sharing the training model and coordinated work that seeks to consolidate the articulation, promotion and dissemination of the Health Tourism segment in Mexico.
It should be noted in addition to these actions carried out in Baja California as part of the training and development program for Health Tourism Clusters promoted by Sectur in coordination with the Ministry of Economy, the second virtual session was held, given by David Vequist, with a duration of four hours.
In this meeting, there were 70 participants, representatives of 13 Clusters and two new groups: the Spanish Sanatorium of Torreón and Hospitales Joya with presence in Puerto Vallarta, Riviera Nayarit, San Miguel de Allende and Querétaro; and now with the participation of 16 states of the country.
Torruco Marqués emphasized that "the joint efforts of the Tourism departments of the three levels of government and the invaluable collaboration of the private sector allow the strengthening and coordination of the important segment of Health Tourism in Mexico, as demonstrated by these actions."