The creation of quality experiences in Colombia boosts tourism

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The creation of quality experiences in Colombia boosts tourism
Source: ANATO
November 24, 2022

The frequencies of regular flights in October 2022, within Colombia, grow on average by 8.7% towards destinations with tourism potential, double that of traditional destinations

Colombia is a country that stands out in the world for its natural biodiversity and multiculturalism. According to the Biodiversity Information System, 67,000 species of fauna and flora are registered, in addition to the gastronomic and cultural experiences that each region of the national territory houses, in relation to the Unesco declarations as World Heritage Sites, Colombia currently has 6 of cultural assets and 2 of natural sites and 8 of cultural and intangible type, it is located in a good position, according to the tourism competitiveness index of the World Economic Forum of 2021, in key aspects such as competitive prices, natural resources and cultural resources. Factors that make it a country with innumerable tourist attractions for nationals and foreigners.
According to ANATO calculations, the direct weekly frequencies of regular national flights in October 2022 have grown by 8.7% towards destinations with tourist potential, compared to the same period in 2019, while air frequencies towards destinations already positioned , have increased by 4.3%. The destinations considered as positioned correspond to ANATO calculations according to the number of certified companies, offer, air frequencies, entry of foreigners and mobilized passengers, where the departments stand out: Cundinamarca, Antioquia, Bolívar, Valle del Cauca, Santander Quindío and Risaralda.
Colombia could have a better tourist GDP in the medium term, which could be in the order of 10%, its attractions and experiences make it unique in Latin America and with a lot of potential for foreigners from specialized niches such as bird watching, thermalism, caving and community tourism, in this way, are those of main attention for the international market.
“The preparation and professionalization of entrepreneurs is key for regions with tourism potential, to meet the national and international demand for high value; Reaching these standards depends on formality, quality processes and rigorous work towards the internationalization of tourist services, promoting them inside and outside the country, it also requires a good network of contacts between tour operators and professional guides. of the industry to achieve a greater impact, and this is achieved through tourism planning that involves the public sector, businessmen and industry unions," said Paula Cortés Calle, executive president of ANATO.
For the first time, destinations such as: Aguachica, Mompox, Nuquí, Paipa, Providencia, Popayán, Yopal and Tolú, have regular air routes that must be taken advantage of. And other destinations have significantly increased their regular frequencies, such as: Bahía Solano, Guapi, Puerto Asís and San José del Guaviare, compared to the same period in 2019, according to recent reports from ProColombia and Aerocivil.
"Unique tourist experiences and quality standards should be a priority for the unions that work with businessmen in the industry supported by the National Government, security and infrastructure are key to regional development, and tourism planning, which allows a staggered growth and daily contribution to the economy of this sector, for which the work of Travel Agents, operators, tour guides, hoteliers and other actors that are part of the chain is relevant”, concluded the union leader.



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