Destinations bet to position themselves with music videos

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Destinations bet to position themselves with music videos
Mon September 02, 2019

At the beginning of the month Guatemala announced that it is working with different Latin artists and yesterday Dominican Republic confirmed that the singer Prince Royce releases his last recorded video in that country

Destinations are betting on showing their attractions through agreements with musical artists who travel to different regions to record their videos that are then played by millions of users.
A recent example is the Guatemalan Tourism Institute (INGUAT) that has worked at the beginning of the month with the production of Colombian singer Manuel Turizo to record the video of the song "Nothing Has Changed" in La Antigua. In just days YouTube's trend has been transformed reaching more than 9 million views. This type of action allows reaching a massive and international audience.
Previously, INGUAT managed that the Colombian group “Piso 21” recorded their latest music video in some of the main tourist attractions of the country through the production company 36 Grados. The tour of urban pop music singers included locations such as the Tikal National Park, Lake Petén Itzá, the Pacaya Volcano in Escuintla and the Miguel Ángel Asturias National Theater in Guatemala City.
In 2017 INGUAT made a familiarization trip for the production company 36 Grados, when four members of the production team of said creative house, had the opportunity to visit possible scenarios for upcoming films and take Guatemala into account for these actions.
The Assistant Director General of INGUAT, Juan Pablo Nieto said “The imposing historical legacy of Guatemala and its quality as a Megadiversa nation offers the world an impressive variety of destinations and tourist activities, with unique natural and cultural settings, we are pleased with the production company and Colombian artists, for having put their recording interest in Guatemala, Heart of the Mayan World. ”
On the other hand, Lourdes Maldonado, Marketing Director of INGUAT explained that the institution is working on the potentialization of the different tourist segments of the country in line with the Sustainable Tourism Master Plan, in order to attract more tourists so that they know the beauty of the country and thereby contribute to the spill in the national economy.
The INGUAT authorities thanked the collaboration of the Ministry of Culture and Sports, the administration of the Tikal National Park, as well as the Pacaya Volcano National Park and all the Guatemalan talent involved in the production of the music video.

Today, the Dominican Republic announced the launch of the video that singer Prince Royce releases his last recorded video in Samana. The beautiful settings of that city located on the north coast of the Caribbean country were the perfect setting that the Latin music idol chose to record the video clip of his last song, ‘Die alone’, which he has just released.
“Samaná has a very special magic and its people are very warm. It is an honor for me to make known, through my music, the benefits of my land, ”said the American interpreter of Dominican origin.
“In recent years, thanks to the policy of tax incentives, locations and technical resources, we have positioned ourselves as a great film destination. That an artist of the stature of Prince Royce, recognized and awarded for his Latin music, has chosen our country and our landscapes to shoot is a sample of this ”, said Magaly Toribio, Marketing Advisor of the Ministry of Tourism of the Dominican Republic (MITUR ).
Located in the northeast sector of the Dominican Republic, Samaná is a destination that houses the most diverse scenarios and one of the most beautiful bays in the country. Its beaches, coconut plantations and rain forests, mountains, valleys and rivers offer visitors unforgettable experiences. The city of Santa Barbara de Samaná, capital of the province, was one of the sites chosen to shoot the video of Royce's new song. In the video clip there are shots of the imposing pedestrian bridge that leads from the coast to the Linares and Vigía cays, as well as the picturesque Avenida de la Marina, with its colorful Victorian houses. Scenes were also filmed in Plaza Pueblo Principe and in the San Peter Church, popularly known as La Churcha, cultural heritage and the oldest building that Santa Barbara retains, built in the 18th century in wood by African-Americans released and brought from England.
Because of its incredible combination of nature, paradisiacal beaches and adventure, Samaná is a unique destination that continues to captivate those who visit it.


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