Sabre partners with Google to build the future of travel

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Sabre partners with Google to build the future of travel
Wed January 22, 2020

The travel industry leader chooses Google Cloud as their preferred cloud provider to accelerate its digital transformation

Google Cloud Google Cloud announced today that it has joined forces with Sabre Corporation (NASDAQ: SABR), a leading provider of software and technology that drives the global tourism industry, with the goal of digitally transforming the traveler experience and creating the future of travel together .

Saber, founded in 1960, revolutionized the travel market with the industry's first semi-automated flight booking system. Since then, Saber has evolved into a broad technology platform that annually manages more than US $ 260,000 million in travel expenses worldwide, supporting a wide range of travel providers, such as individual airlines, hotels, agencies, travel aggregators and more. The 10-year strategic partnership between Google and Saber will allow the travel provider to improve its operational agility while developing new services and creating a new market for its airline, hotel and travel agency customers.

"This is a truly exciting time for Saber, our customers, employees and other key actors. For decades, Saber has made traveling easier for both travelers and the industries that serve them," said the president and director. Saber executive Sean Menke. "Today we embark on a new transformation journey with Google. As our preferred cloud provider and broader strategic partner, Google Cloud will help accelerate our digital transformation and the ability to create a new market with essential products and systems focused on needs that our customers will have over the next decades. "

As part of the agreement, the engineers and business leaders of both companies will work side by side on three main initiatives:

Improve Sabre's technological competence: Saber will begin the process of migrating your IT infrastructure to the secure and high availability services of Google Cloud. The association provides Saber with advanced support and greater flexibility to achieve its technological objectives.
Use Google Cloud tools to improve and optimize travel: Google Cloud data analysis tools will allow Saber to improve the capabilities of its products, both current and future. They will provide Saber with information that will help increase their operational efficiency and create and optimize their travel options, thereby increasing loyalty and revenue for their customers.
Promote a broader innovation framework: The two companies have aligned themselves in a plan that leverages both their talents and resources to imagine, develop and implement future features that will advance the travel ecosystem, for the benefit of all market players.

"We are delighted to work with Saber on this important initiative to combine the strengths of both companies and accelerate innovation in the travel industry," said Thomas Kurian,

Google Cloud CEO. "We believe that our association will offer more personalized experiences for travelers, saving time and providing greater comfort, which will ultimately raise the standard for the entire travel industry."

“At Google we create tools to help others, so a large part of our mission is to help other companies make theirs a reality. We are very pleased that Saber has chosen to work with us to advance his mission of building the future of travel, "said Sundar Pichai, CEO of Google and Alphabet." Travelers seek comfort, options and value. Our capabilities in artificial intelligence and cloud computing will help Saber offer its consumers more than they want. ”


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