Philippine Airlines is the first airline to implement the Amadeus FX Box platform
When international passengers shop on the airline's website, they can choose to have the offer presented in their preferred currency
Philippine Airlines travelers will now enjoy a more comfortable digital shopping experience thanks to Amadeus technology.
Today, many international travelers must book flights in a foreign currency when shopping on an airline's website, which is confusing for the traveler and can lower conversion rates for the airline. This explains why a recent PayPal study found that around 75% of international buyers prefer multi-currency pricing when making cross-border purchases.
Amadeus Multi-Currency Pricing (MCP) makes airline purchases easier by displaying the price of airfare in travelers' preferred currency when booking. The currency exchange transaction is fully automated and the airline receives payment in the currency of its choice, eliminating administrative administration.
Philippine Airlines has become the first airline to implement multi-currency pricing through Amadeus' innovative FX Box platform. When international passengers shop on the airline's website, they can choose to have the offer presented in their preferred currency, making the shopping experience easier, clearer, and more engaging.
The service allows the airline to offer a better customer experience while controlling the exchange rates used. This is different from many currency exchange services available today that are managed directly by the payment chain.
With the recently launched FX Box platform, Philippine Airlines offers are modified in the passenger currency based on direct access to highly competitive exchange rates.
Bart Tompkins, Chief Payment Officer, Amadeus commented: “Displaying the offer in the traveler's currency dramatically improves the shopping experience and increases conversion rates. Imagine an American citizen who traveled to Japan and then needs to book a flight to the Philippines. It is difficult for that American traveler to compare the airline's offer and make a decision when its price is expressed in Japanese yen or Philippine pesos".
Wilson H. Go, Chief Information Officer for Philippine Airlines, explained: “By working with Amadeus, we have made it easier for international travelers to book our flights in the currencies they know. Improving traveler payment options with FX Box provides transparency and improves the experience of our travelers. Making travel simpler and easier through digital innovations is a key priority for PAL as we prepare to add more flights and welcome more international travelers on our nonstop flights within Asia, North America, UK and the Middle East".