Survey presented at WTM London reveals optimism in tourism professionals
Four in ten executives think 2022 booking volumes in the industry will meet or exceed 2019 levels
Nearly 700 high-level professionals from around the world contributed to the WTM Industry Report and revealed an optimistic outlook for 2022, not only in terms of the industry as a whole, but also their own business.
When asked, 26% are confident that the industry's stocks for 2022 will be comparable to 2019, and 14% expect 2022 to exceed the last normal year before the COVID-19 outbreak in early 2020.
When asked about their own business performance, professionals were equally upbeat: 28% expected bookings to coincide with 2019, and 16% anticipated an increase.
However, not everyone expects a recovery in 2022. Almost half of the sample (48%) believe that the industry will not reach 2019, with 11% of doubts. And for some individual companies, 2022 will be a struggle, as 42% will admit that bookings are unlikely to coincide with 2019. Another 14% are unsure how 2022 will play out.
Simon Press, exhibition director at WTM London, said: “It's great to see so much optimism in the global travel industry as it seeks to recover from the impact of Covid-19. The industry is coming together this week at our event to agree on trade agreements that will shape the future of the global travel and tourism industry."
The fair takes place over the next three days (Monday 1 - Wednesday 3 November) at ExCeL London.