Barbados promotes its attractions at FIEXPO Latin America
"Latin America is ready to be an important market for the growth of our industry," said Corey Garrett, Director for Latin America and the Caribbean of the BTMI
Continuing with its strategy of diversifying outbound destinations and its efforts to attract Latin American travelers through the Hub of the Americas in Panama, Barbados will present its offer of nature tourism, festivals, gastronomy and luxury facilities for incentive trips, conventions , digital nomads and demanding travelers; during the Fiexpo Latin America 2022 fair, which will be held for the first time in Panama between June 13 and 17.
Beyond the possibility of increasing the number of local visitors to the island, Panama represents a great strategic potential for Barbados, since air connectivity between the two countries, which will be restored from June 15, is estimated to generate, for both, important opportunities for the development and strengthening of tourism and commercial activity, in its post-pandemic recovery process.
“The historical and friendship ties shared between the Caribbean nation and Panama, which date back to the time of construction of the Canal, have been strengthened with the validity of various cooperation agreements in tourism and culture. In addition, we share a passion for carnivals, for beach culture and for good gastronomy, which make the island an ideal destination for travelers from Panama, which from its Hub of the Americas is also the gateway for tourists. Latin Americans”, commented Corey Garrett, Director for Latin America and the Caribbean of the Barbados Tourism Marketing Inc. (BTMI)
COPA Airlines' inaugural flight to Bridgetown began operations on July 17, 2018 and was suspended in 2020 due to the pandemic. Almost two years later, the route is resumed twice a week, being the only regional airline that connects Latin America with the beautiful and dynamic Caribbean island. This comes as Barbados is upgrading its overall civil aviation strategy to position itself as a travel hub in the South Caribbean.
“Latin America is poised to be an important market for the growth of our tourism industry for many reasons beyond visitor arrivals. Barbados offers unique experiences, rich culture, established infrastructure and diverse products that will attract the Latin American traveler and investor. Now, with the return of direct air travel through Copa Airlines, we intend to become even more active in showcasing our uniqueness in the Caribbean,” Garrett said.