ANATO announces axes of the XXIII National Congress of Travel Agencies
The themes are oriented towards the preparation of a more competitive, up-to-date industry that knows the traveler of today and has the capacity to face other markets with trained personnel and quality in the service
Bucaramanga will host, between August 30 and 31, the most important academic event in the sector, which brings together Travel and Tourism Agents, Wholesalers and Operators of Colombia.
"Year after year we have seen how the National Congress has positioned itself among the Travel Agencies and the different providers of tourist services. This has become an unmissable event in which they know that they will find multiple tools that will help them to strengthen their knowledge about the industry and be more competitive in the face of the demands of the current market, "explained Paula Cortés Calle, president of ANATO.
That is why the event will feature speakers of international stature, with whom the attendees will advance a comprehensive academic agenda that will involve topics such as innovation, commercial effectiveness, customer service, leadership, strategy, technology trends and economic situation, among others. .
"The themes of this version are oriented towards the preparation of a more competitive, up-to-date industry that knows the traveler of today and has the ability to face other markets with trained personnel and quality service," said the trade union leader.
In accordance with this, the central motto of the XXIII National Congress of Travel Agencies has been chosen: 'Strategies for business renewal', with the aim of guiding attendees to the new trends in the sector, to know what is happening around the world in this industry and what strategies can apply to the inside of their companies.
The meeting will take place at the G12 Convention Center and a massive participation of entrepreneurs from the sector is expected.